This policy explains what personal data Briidea collects, why we collect it, how we use it, and your rights under UK data protection law. We are committed to protecting your privacy and handling your data with transparency.
1. Who We Are
The data controller for this website is:
Briidea Ltd
Registered in England & Wales
Based in Manchester, UK
Email: charles@briidea.co.uk
Phone: 07966 194 973
"Data controller" means we determine the purposes and means of processing your personal data. If you have any questions about this policy or how we handle your data, please contact us at the details above.
2. What Data We Collect
We collect personal data in the following ways:
Data you give us directly
When you complete a form on our website (the contact form, the free sample request form, or the newsletter sign-up), we collect:
- Your name
- Your email address
- Your phone number (if provided)
- Your business name, website, services, and location (free sample form)
- The content of your message or enquiry
Data collected automatically
When you visit our website, we may automatically collect certain technical data including:
- Your IP address (anonymised where possible)
- Browser type and version
- Pages visited and time spent on pages
- Referring website
- Device type and operating system
This data is collected via Google Analytics cookies. See our Cookie Policy for full details.
Data collected when you book a call
If you book a discovery call via Calendly, Calendly collects your name, email address, and any other information you provide. Calendly acts as a separate data controller — please review Calendly's Privacy Policy for details of how they handle your data.
3. Our Lawful Basis for Processing
Under UK GDPR, we must have a lawful basis for processing your personal data. The bases we rely on are:
Contractual necessity
Where you have requested a service (such as the Business Growth Kit or a free sample), we process your data to fulfil that service or take pre-contractual steps at your request.
Legitimate interests
We process contact form submissions to respond to your enquiry. We process analytics data to understand how our website is used and to improve it. In both cases we have balanced our interests against your privacy rights and concluded that our interests do not override yours.
Consent
Where we use analytics cookies, we rely on your consent, which you give (or withhold) via our cookie consent tool when you first visit our site. You can withdraw consent at any time by adjusting your cookie preferences.
4. How We Use Your Data
We use the personal data we collect to:
- Respond to your enquiries and messages
- Deliver the services you have requested (e.g. a Business Growth Kit or free sample)
- Book and manage discovery calls
- Send you updates or newsletters if you have subscribed (you can unsubscribe at any time)
- Improve our website and services using anonymised analytics data
- Comply with our legal obligations
We will never sell your personal data to third parties, and we will never use it for purposes that are incompatible with those listed above.
5. Third-Party Services and Data Processors
We use the following third-party services which may process your personal data on our behalf:
| Service | Purpose | Data shared |
|---|---|---|
| Formspree | Form submission processing | Name, email, message, and any other fields submitted |
| Google Analytics | Website analytics (consent-based) | Anonymised usage and behaviour data |
| Calendly | Discovery call booking | Name, email, and booking details |
| Google Fonts | Website typography | IP address (for font file delivery) |
Formspree and Google Analytics are data processors acting on our instructions. Calendly and Google operate as independent data controllers for some processing activities — please review their respective privacy policies for full details.
International data transfers
Some of these third-party services are based in the United States. Where your data is transferred outside the UK, we ensure adequate safeguards are in place — typically the UK's International Data Transfer Agreement (IDTA) or the EU Standard Contractual Clauses adopted for UK use.
6. How Long We Keep Your Data
We keep your personal data only for as long as is necessary for the purposes set out in this policy:
- Enquiry and contact form data — retained for up to 2 years from the date of last contact, then securely deleted.
- Service delivery data (e.g. Business Growth Kit order details) — retained for 6 years to comply with our legal and financial record-keeping obligations.
- Newsletter subscribers — retained until you unsubscribe.
- Analytics data — retained in accordance with Google Analytics' default retention settings (up to 14 months). IP addresses are anonymised.
7. Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
Right of access
You have the right to request a copy of the personal data we hold about you (a "Subject Access Request").
Right to rectification
You have the right to ask us to correct inaccurate or incomplete personal data we hold about you.
Right to erasure ("right to be forgotten")
You have the right to request we delete your personal data, in certain circumstances — for example where we no longer need it for the purpose it was collected, or where you withdraw consent.
Right to restrict processing
You have the right to ask us to pause or restrict the processing of your data in certain circumstances.
Right to data portability
Where we process your data by automated means on the basis of your consent or a contract, you have the right to receive it in a structured, commonly used, machine-readable format.
Right to object
You have the right to object to processing based on our legitimate interests or for direct marketing purposes. We will stop processing unless we can demonstrate compelling legitimate grounds.
Rights related to automated decision-making
We do not use your data for fully automated decision-making or profiling that has a legal or similarly significant effect on you.
Exercising your rights
To exercise any of these rights, please contact us at charles@briidea.co.uk. We will respond within one month of receiving your request, as required by law. We will not charge a fee for handling your request unless it is manifestly unfounded or excessive.
8. Right to Complain
If you are unhappy with how we have handled your personal data, please contact us first and we will try to resolve the matter.
You also have the right to lodge a complaint with the UK's data protection supervisory authority:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or damage. Our website is served over HTTPS. We review our security measures regularly. However, no internet transmission is completely secure and we cannot guarantee the absolute security of data transmitted to or from our website.
10. Links to Other Websites
Our website may contain links to external websites (including YouTube, X, and Calendly). This privacy policy applies only to briidea.co.uk. We are not responsible for the privacy practices of any linked third-party sites and encourage you to read their privacy policies before providing any personal data to them.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please get in touch:
Also see our Cookie Policy
Last updated: February 2026