This policy explains what cookies are, which cookies briidea.co.uk uses, why we use them, and how you can control them. We use cookies in accordance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide website owners with information about how their site is being used.
Cookies are not harmful and do not contain viruses or personal information such as your email address or payment details. However, they may store a unique identifier that can be linked to personal data — for example, if you have previously submitted a form on our site.
2. Your Consent
When you first visit briidea.co.uk, a cookie consent banner will appear. You can choose to accept or decline non-essential cookies. Strictly necessary cookies are placed regardless of your choice, as they are required for the website to function.
Withdrawing or changing consent
You can withdraw or change your cookie consent at any time by clicking the "Cookie Settings" link in the footer or by clearing your browser cookies and revisiting the site. You can also manage cookies directly in your browser settings — see Section 6 below.
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your cookie preferences. They do not store any personally identifiable information.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| cli_user_preference | briidea.co.uk | Stores your cookie consent preferences | 1 year |
| viewed_cookie_policy | briidea.co.uk | Records that you have seen the cookie banner | 1 year |
Analytics Cookies
These cookies allow us to count visits and understand how visitors move around our website. All information these cookies collect is aggregated and anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _ga_[ID] | Google Analytics | Used to persist session state | 2 years |
| _gid | Google Analytics | Distinguishes users and stores information about how visitors use the website | 24 hours |
| _gat | Google Analytics | Used to throttle request rate to limit data collection at high traffic volumes | 1 minute |
Google Analytics is operated by Google LLC. Google's privacy policy is available at policies.google.com/privacy.
Third-Party Functional Cookies
Some pages on our website embed third-party services (such as the Calendly booking widget). These services may place their own cookies on your device. We do not control these cookies, and you should check the relevant third-party policies for details.
| Service | Used on | Purpose | Privacy policy |
|---|---|---|---|
| Calendly | Contact page | Powers the inline discovery call booking widget | View policy |
| Google Fonts | All pages | Loads the Inter typeface used on this website | View policy |
4. What We Don't Do With Cookies
We do not use cookies to collect personally identifiable information without your explicit consent.
We do not sell cookie data or browsing behaviour to third parties.
We do not use remarketing or advertising cookies.
We do not use cookies for automated decision-making or profiling.
5. Other Similar Technologies
In addition to cookies, some pages may use browser local storage to save your preferences (such as your cookie consent decision). Local storage works similarly to cookies but data is stored in your browser rather than being sent to the server on each page request. We apply the same consent requirements to local storage as to cookies.
6. How to Manage and Delete Cookies
On our website
You can change your cookie preferences at any time using our cookie consent tool. When you adjust your preferences, any previously set non-essential cookies will be removed from your browser on your next page visit.
In your browser
All major browsers allow you to control cookies through their settings. You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. Please be aware that restricting cookies may impact the functionality of some websites.
Opt out of Google Analytics
You can prevent Google Analytics from collecting data about your visit across all websites by installing the Google Analytics Opt-out Browser Add-on.
7. Legal Basis for Cookie Use
Our use of cookies is governed by UK GDPR and the Privacy and Electronic Communications Regulations 2003 (PECR):
- Strictly necessary cookies are used without consent under PECR Regulation 6(4) as they are essential for service delivery.
- Analytics cookies require your consent under PECR Regulation 6(1). We rely on consent as the lawful basis under UK GDPR Article 6(1)(a).
- Third-party functional cookies (e.g. Calendly) require your consent, which we obtain before loading those services.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed. The date at the top of this page indicates when it was last updated.
9. Contact Us
If you have questions about our use of cookies, please contact us:
You also have the right to complain to the Information Commissioner's Office (ICO) if you believe we are not handling your data in accordance with the law.
Also see our Privacy Policy
Last updated: February 2026